Once in 2004 there was hype in media especially in PR Week who publish a piece about Supermarket Company, who insured the taste bud of its senior wine buyer for more than $10 million dollar in order to generate press. After this message came up six national newspapers and 3 major magazine also covered this story, which ultimately increased the sale of wine.
It is generally seen that the entertainment company do insure the body part of their celebrity.Television network generally supply their star with disability insurance, which covers any job stopping injury – to any body part. Disability insurance is one of the easiest ways to get insured from standard insurers in United State.
In order to get insurance for a particular body part you will need to turn to the “surplus line” market, which generally covers all the oddball risk which regular company don’t handle. But in order to get a high surplus line policy like Mariah Carely’s billion dollar legs deal, you need to take your business overseas.
One of the most famous insurers of London Lloyd's has provided with some of the very famous celebrity body part policies. For e.g.: Jimmy Durante's $50,000 nose, Bette Davis' $28,000 waistline, and Michael Flatley's $39 million legs.
But as far as Surplus line insurance is concerned, one has to pay high premium from that of the regular market. Entertainment Company generally focuses on standard life and disability insurance instead of specialty policies. The body part policy has become a
means of adding extra coverage for especially valuable star.
In order to do your body part insurance you don’t need to be celebrity. Common person can also order for specialty insurance if he thinks he needs it. The main drawback behind body part insurance is that you have to pay higher premium.
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