Tuesday, March 17, 2009

Blogging For Finance Professionals

In many ways, blogging involves some skill-sets related to those used by finance professionals. Finance professionals have to conduct thorough research in order to obtain and compare competing products to submit the most beneficial one to their customers. Once you've completed your research, you need to write up your tender in a persuasive format. Both of these skills, good research and writing, are similarly required for publishing up to date and pertinent content on a blog.
Blogging can be an extremely effective advertising tool for finance professionals. This is evidenced by the fact that the blogosphere is peppered with blogs on financial matters. Unlike a website, a blog behaves like a diary, with each entry date and time stamped. The diary nature of a blog is perfect for finance professionals due to the fact that every time there is a new product release, or a related press story (and there are always plenty of these), this can be used as a basis for a new blog post.
Click-to-publish blogging software renders it more trouble-free than ever for mortgage and finance brokers to publish their own content on the world wide web. You don't have to be a tech-head to install a blog, and once in place, you just login to a backend control panel, type what you wish to to say into a box, and press the publish button.
You can get a hold of very affordable cPanel webhosting nowadays starting from $4.95 per month. cPanel webhosting incorporates a feature by the name of Fantastico. This enables you to install a blog with great speed and very little effort. A helpful hosting company might also be able to assist you to install your blog as well, but there are detailed instruction videos for this type of thing included in membership websites such as Portal Feeder.
On slow news days, you can write about developments in your profession, or add debt reduction tips, review different types of finance, or investing strategies. The possibilities are endless. These fallback articles could be written in your spare time and saved for later posting, as they are enduring.
Be certain to add a noticeable Contact page within your blog that includes your telephone number and office address, as well as a contact form. If you have employees, you should include a profile page for each of them within your blog, noting information of their area of specialization. Having a photograph and biography of each person will add a human element to your blog and will encourage visitors to get in touch with you for remedies to their financial requirements.

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